May 11, 2021
These days, social media presence is in itself an asset. That is
why it should be included in your due diligence when you’re sizing
up a company you’re trying to purchase. If you’re a business owner,
it is one thing that you have to consider if you want to take your
company’s valuation a notch or two higher. However this aspect of
due diligence doesn’t get nearly enough attention, especially
considering the fact that digital will only grow in importance in
the future. Recognizing this gap in the knowledge of most buyers
and business owners, Domenic Rinaldi discusses this topic on the
show with John
Vuong, the owner of Canada-based Local SEO Search, Inc. Tune in
as John discusses at a high level the components of digital
presence that buyers need to pay attention to prior to closing an
acquisition deal.
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